Everton have signed a new deal with car retail company Cazoo that will see the latter replace SportPesa as the Toffees’ primary shirt sponsor beginning the 2020/21 Premier League season. The deal is for a period of three years (till the end of the 2022/23 season) and is reportedly worth £10m a year. The Toffees will thus now have both new kit makers (Hummel) and kit sponsors for their upcoming league campaign.
Everton’s deal with SportPesa, signed in 2017, was for an original period of five years before the club announced in February this year that two parties had agreed to terminate their relationship.
Cazoo is a firm founded by businessman Alex Chesterman, who also set up LoveFilm and Zoopla before selling them to Amazon and Silver Lake respectively. Chesterman’s Zoopla were shirt sponsors of West Bromwich Albion in the 2012/13 and 2013/14 seasons, but that deal was worth around £1.5m/year, as opposed to the near £10m/year they are reportedly now paying the Toffees.