Here is a look at the value of the shirt contracts Italian Serie A clubs have with their respective kit makers for the 2019/20 campaign. The figures below show the value of the deal in euros per season plus the year the association began and the end year of the kit contract.
Who has the biggest kit deal in Serie A in 19/20?
Not surprisingly, it is Juventus, whose kit contract with Adidas is worth a whopping €51m (51 million euros) per season. Juve’s deal with Adidas is more than three times bigger than their nearest competitors- AC Milan, whose deal with Puma is worth €15m a year. Juve are also the only top flight club in Italy with an Adidas deal- no other Serie A outfit wears the three stripes.
Which is the club with the longest existing kit deal in Serie A (for 2019/20)
The club with the longest existing shirt partner is Inter, whose deal with Nike goes back to 1998. There are rumours that the Nerrazzurri will change partners in the near future, but their current contract with Nike (till 2024) is worth €10m a season. Continue reading
