Everton have announced a new kit deal with Danish company Hummel that will see the latter replace Umbro as the club’s shirt partners. The contract is for a period of three years, meaning it will encapsulate the 2020/21, 21/22 and 22/23 seasons. The deal is reportedly worth around £9m a year, nearly double of the reported £4-5m that Umbro were paying the Toffees.
Apart from a new kit manufacturer, Everton will also have a new shirt sponsor in 20/21 after terminating their contract with SportPesa.
Umbro’s latest deal with the Toffees began in 2014, and the two parties even inked a multi-year extension agreement in March last year. However the contract had an exit clause in place, and Everton have chosen to exercise if after Hummel brought a more lucrative financial deal to the table.