Tag Archives: Hummel

New SC Freiburg Limited Edition Shirt 2019-20 | SCF & Hummel unveil special kit to be worn vs Monchengladbach

This is the new SC Freiburg special jersey 2019/2020, a limited edition shirt that will be worn by the Bundesliga outfit when they square off against Borussia Monchengladbach at home on Friday evening (June 5, 2020). This special kit (sondertrikot), made by Hummel, was officially unveiled on June 4, 2020.

The shirt features red and white stripes on the front (the back is plain though). On the reverse, there is 1904 on the neck (the year of SCF’s founding) as well as a silhouette of the city of Freiburg. On the sleeve, the words “Freiburg mehr als fussball” (Freiburg- more than football) can be seen.

10 euros from the sale of every special kit will be given to charity (SC Freiburg Hilft campaign) in aid of those affected by the coronavirus pandemic in Freiburg. 1904 pieces will go on sale, and each piece will have its unique number. Continue reading →

New Northampton Town Hummel Kit Deal- NTFC to leave Nike & Just Sport after 4 seasons

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Northampton Town have announced a new kit deal with Hummel that will see the Danish firm become the club’s new kit partners beginning the 2020/2021 season. The announcement brings to an end NTFC’s four year association with Nike (Just Sport) that began in the summer of 2016.

The new home and away kits for the Cobblers have already been produced by Hummel and a release date will be officially announced once there is clarity as to when the 2019/20 season will finish. Northampton, who were 7th in League Two when the league was suspended, will participate in the play-offs, which means the Hummel deal could begin with them in League One (as was the case with Nike), should they win promotion. The Cobblers have also announced that they will continue to wear their existing Nike uniforms for the playoffs.

Among League Two teams in 2019/20, both Cambridge United and Oldham wore Hummel produced kits. The news comes on the heels of the Danish firm inking a 3 year contract with Everton last week. Continue reading →

New Everton Hummel Kit Deal- 3 year contract beginning 2020-2021 to replace Umbro

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Everton have announced a new kit deal with Danish company Hummel that will see the latter replace Umbro as the club’s shirt partners. The contract is for a period of three years, meaning it will encapsulate the 2020/21, 21/22 and 22/23 seasons. The deal is reportedly worth around £9m a year, nearly double of the reported £4-5m that Umbro were paying the Toffees.

Apart from a new kit manufacturer, Everton will also have a new shirt sponsor in 20/21 after terminating their contract with SportPesa.

Umbro’s latest deal with the Toffees began in 2014, and the two parties even inked a multi-year extension agreement in March last year. However the contract had an exit clause in place, and Everton have chosen to exercise if after Hummel brought a more lucrative financial deal to the table. Continue reading →

New Ayr United Hummel Kit Deal- Ayr leave Adidas & unveil new 2020-21 home strip

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Ayr United have inked a new kit deal with Hummel that will see the latter make uniforms for the Scottish Championship club beginning the 2020/21 season. The new deal was officially announced today (March 24, 2020) and brings an end to the club’s six year partnership with Adidas. Danish firm Hummel will now supply shirts for the next four seasons (2020/21, 2021/22, 2022/23 and 2023/24). The club also chose this occasion to unveil their new home shirt- the first as part of this new deal. It will be paired with black shorts and white socks.

Hummel had announced a deal with Kilmarnock last month and have now brought Ayr, who have previously been known for using models in body paint to reveal their kits, on board.

The value of the deal was not revealed, but the club have said it’s a record contract. Continue reading →