League One outfit Fleetwood Town have today (April 18, 2018) announced that Danish company Hummel will be their new kit suppliers. The new kit deal means the end of FTFC’s existing partnership with Puma (Genesis Sports) that began back in the 2013/14 season.
The duration of the contract was not announced but Hummel’s deal with Boro, also announced earlier this month, was for a period of five seasons and FTFC have said that their deal is also a “long term one”. There has also been talk of Scottish giants Rangers (also outfitted by Puma) moving to Hummel beginning 18/19.
On the same day, Fleetwood also announced that Joey Barton would be their new head coach beginning the 2018/19 season. Continue reading
Championship outfit Middlesbrough have announced a new kit deal with Hummel that will see the Teessiders outfitted by the Danish company for a period of five years beginning the 2018/19 season. The new Hummel Boro deal brings to an end Adidas’ current association with the club, which began in 2009.
Hummel last made shirts for Boro in the mid 1980’s, with the 1986/87 squad the last one to wear Hummel uniforms.
At the time of writing, Boro are still very much alive in the race for promotion to the Premier League next season.
Hummel currently supply jerseys to the likes of Charlton, FC Utrecht and the Danish national football team. Continue reading
This is the new Charlton away kit 2017/18, CAFC’s new alternate strip for the upcoming League One season. This new CAFC jersey is the first to be made by Hummel as part of the Danish firm’s new five year agreement with the Addicks, and was officially unveiled on 18 July, 2017. It was first worn in their pre-season game against Dover last night, which they won 2-0 Continue reading
It’s been 25 years since Denmark staged a stunning triumph to lift Euro 1992. The Danes didn’t originally even qualify for the event and only played because Yugoslavia were banned from the tournament. They beat Germany in the final, and tonight the Danes will again square off against Die Mannschaft in an international friendly.
Kit partners Hummel have created a special that jersey that pays tribute to their European win Continue reading
This is the new Freiburg home kit 17/18, SC Freiburg’s new principal strip for the upcoming Bundesliga season. Made by Hummel, the new SCF home shirt was officially unveiled on 13 May, 2017, before the club’s clash against Ingolstadt. The game ended in a 1-1 draw, but Freiburg, who face Bayern Munich on the final day of the season, remain in the running for a spot in the Europa League
Hummel have opted for some intricate detailing- check out the the trees on the front of the jersey Continue reading
This is the new Utrecht home jersey 2016/17, FC Utrecht’s new principal strip for the upcoming Eredivisie season. Made by Hummel, the new Utrecht shirt was unveiled today (May 8, 2016) and was worn in the fixture at home against AZ Alkmaar. Unfortunately for the hosts, they were at the receiving end of a 3-1 scoreline. Alkmaar also debuted their new 2016/17 Under Armour away strip in this game.
Utrecht’s new home shirt is predominantly red, a decision the club said they took after seeing the positive reaction to David di Tommaso’s memorial shirt. The diagonal half and half design, present in the 15/16 shirt, has moved to the back. Continue reading
These are the new Afghanistan football kits, the Afghan national football side’s new uniforms for the 2016 international season. Made by Hummel, the new Afghan 2016/17 soccer jerseys were officially unveiled on March 8, 2016.
A key unique feature is in the design of the women’s kit, where Hummel have provided an integrated hijab in a baselayer to ensure that the country’s players can fulfill their religious obligations while playing football. The Danish company also chose International Women’s Day to launch the new kits
The shirt features a lion motif on the front (the Afghan national team are nicknamed the Lions) Continue reading
This is the new Derry City away jersey 2016, League of Ireland outfit Derry City FC’s new alternate kit for the 2016 season. Made by Hummel, the new Derry City secondary shirt was officially revealed on February 20, 2016, two months after the club unveiled its 2016 home shirt. It is also the first away kit for the club from the Hummel stable.
The club chose a unique way to celebrate the kit launch by having a treasure hunt for supporters, with the winner also getting to win the shirt at the Millennium Forum which played host to the event
Umbro last season gave Derry a predominantly yellow change top with a single diagonal black and grey stripe going down from the left shoulder. Continue reading