Here is a look at the value of the shirt contracts Italian Serie A clubs have with their respective kit makers for the 2019/20 campaign. The figures below show the value of the deal in euros per season plus the year the association began and the end year of the kit contract.
Who has the biggest kit deal in Serie A in 19/20?
Not surprisingly, it is Juventus, whose kit contract with Adidas is worth a whopping €51m (51 million euros) per season. Juve’s deal with Adidas is more than three times bigger than their nearest competitors- AC Milan, whose deal with Puma is worth €15m a year. Juve are also the only top flight club in Italy with an Adidas deal- no other Serie A outfit wears the three stripes.
Which is the club with the longest existing kit deal in Serie A (for 2019/20)
The club with the longest existing shirt partner is Inter, whose deal with Nike goes back to 1998. There are rumours that the Nerrazzurri will change partners in the near future, but their current contract with Nike (till 2024) is worth €10m a season. Continue reading
This is the new Djurgardens home kit 2020/21, DIF’s new home strip for the upcoming Swedish Allsvenskan season. Made by Adidas, the new DIF football shirt was officially unveiled on May 29, 2020. Djurgardens won the Swedish league title in 2019, their first since 2005, and thus earned a spot in the qualification round of the Champions League. They pipped Malmo and Hammarby to the title by a single point.
The new Djurgardens shirt retains the club’s famous stripes, with the blue getting progressively darker as one moves up the jersey. The stripes go all the way around the back, as can be seen in the pics below. Continue reading
This is the new Raith Rovers home kit 2020/21, RRFC’s new home top for the upcoming Scottish Championship season. The strip is the first to be made by Joma as part of a new three year deal inked with the Spanish firm by the club earlier this month.
Raith won promotion from League One at the end of the 2019/20 and will therefore be competing in Scottish football’s second tier in 2020-21. Renowned author and Raith fan Val McDermid has his logo/website on the front of the jersey, with Carr’s Flour Mills appearing on the reverse. Continue reading
This is the new Plymouth Argyle home kit 20/21, PAFC’s new home strip for the upcoming League One season. Made by Puma, the new Argyle home strip was officially launched on 28 May, 2020 by the Pilgrims.
Argyle were third in League Two when the campaign was ended early owing to the Coronavirus pandemic. It was however enough to ensure that they earned an immediate return back to League One, having dropped down from the third tier at the end of the 18/19 season.
The new PAFC 20/21 home jersey is predominantly dark green, with black Puma formstripe detailing across the shoulders. The kit will be paired with black shorts and predominantly white socks, as can be seen in the pics below. Ginsters remain principal shirt sponsors. Continue reading