Chelsea have officially announced that Three will be their primary shirt sponsors beginning the 2020/21 season. The telecommunications company will replace Yokohama Tyres, whose five year deal will end at the conclusion of the current 2019/20 campaign.
To go with the name of the company, Chelsea’s new front of the jersey sponsorship will also be for a period of three years.
The value of the deal was not disclosed, but it is rumoured to be higher than the existing £40m/year arrangement with Yokohama. Three also currently sponsor the Irish national soccer team.
The Blues chose to announce the deal on social media with this quote Continue reading
Leeds United are reportedly very close to agreeing a deal with Adidas that will see the German manufacturer become the club’s new kit manufacturer. The Whites’ current deal with Kappa expires at the end of the current 2019/20 season (5 five year signed at the beginning of the 2015/16 one).
When the club was last present in the Premier League (2004), they wore Nike. They narrowly missed out on promotion in the 2018/19 Championship season, leading the table for most of the year before falling away in the final third of the season. As high as first in Week 32, Marcelo Bielsa’s men had to settle for third spot and were eventually knocked out by Frank Lampard’s Derby in the playoffs.
Leeds are currently second in the Championship, which would mean automatic promotion to the Premier League for 2020/21, should they manage to retain their position. The Whites’ fan base, plus potential PL status, would both be attractive to Adidas, who have never previously outfitted the club.
Liverpool have confirmed that current kit partners New Balance have opened a legal dispute against the club. Although the Reds chose not to reveal further details, it is believed that the case pertains to their potential new deal with Nike.
The Reds’ current deal with New Balance ends at the end of the 19/20 season and they’ve reportedly been in negotiations with Nike, who are ready to strike a deal that rivals Manchester United’s £75m/season one with Adidas.
New Balance, who currently pay the Reds somewhere around £50m have a matching clause in their contract, and are ready to match Nike’s bid, but Liverpool believe that the latter’s superior distribution network makes them a more attractive kit partner.
Liverpool are probably at their strongest commercial position this decade, following their Champions League triumph last season. They’ve won six out of six in the new Premier League season and are already five points ahead of rivals Man City, who pipped them to the crown in 18/19.
This is the new Aston Villa third kit 2019/20, AVFC’s new second alternate strip for the upcoming Premier League season. Made by Kappa, the new Villa third shirt was officially unveiled earlier this week, and will make its on-field debut next month when the Midlands outfit take on reigning league champions Manchester City.
The green, black and red shirt takes inspiration from Villa’s alternate strips from the mid 90’s (93/94 and 94/95) and has been released with the tagline “Made for Icons, Modelled by Icons”. Former Villa players like Gordon Cowans, Shaun Teale, Tony Daley, Ian Taylor and Bryan Small took part in the launch. Continue reading
This is the new Chelsea third kit 2019/20, CFC’s new second alternate strip for the upcoming Champions League and Premier League season. Made by Nike, the new CFC third kit was released earlier this month and like other Nike third kits, takes inspiration from the club’s uniforms from the 90’s.
This predominantly black jersey with orange elements will first see action when Chelsea travel to Lille to take on LOSC in the Champions League next month. The Blues’ UCL group consists of last year’s semi-finalists Ajax and Spanish outfit Valencia in addition to Christophe Galtier’s men. Continue reading