Category Archives: English Premier League

New Liverpool Kit 17-18- LFC 125th Anniversary Home Jersey 2017-2018

This is the new Liverpool kit 2017/18, Liverpool FC’s new home strip for the 17/18 league season. The Reds are the first Premier League side to officially unveil their new 2017/18 top, with manufacturers New Balance releasing the uniform today (April 27, 2017). NB will also reveal Celtic’s new strip (inspired by the Lisbon Lions) next Thursday.

The shirt features a commemorative crest celebrating the club’s 125th anniversary (1892-2017) and takes inspiration from earlier kits, notably from the Shankly era. Continue reading →

AFCB Umbro Kit Deal Sand Structure

AFC Bournemouth Umbro Kit Deal- Cherries to leave JD, ink 5 year contract

AFC Bournemouth have inked a new deal with Umbro that will see the Double Diamond replace JD Sport as the club’ official kit partners. The contract, inked for an initial period of five years beginning the 2017/18 season, is a club record one, with the first Umbro made strip set to be revealed by the club in June this year.

To celebrate the deal, a sand sculpture featuring both the AFCB and Umbro logos was created by SandWorld artists Mark Anderson and David Hicks.

In the 2016/17 Premier League season, Umbro supplied kits to Everton, Hull and West Ham United. Continue reading →

Nexen Tire Man City Sponsorship Deal

Nexen Tire MCFC Sleeve Sponsorship Deal- Man City first Premier League club to announce sleeve sponsor

Manchester City have become the first Premier League team to officially unveil a sleeve sponsor after they announced that Nexen Tire would appear on the club’s shirts beginning the 2017/18 season. The Premiership has allowed teams to bring in sleeve sponsors from next season and City have roped in South Korean firm Nexen, who have been the club’s official tyre sponsor since 2015. City’s current major shirt sponsors are Etihad.

Not all clubs might however be able to bring in a new secondary sponsor on their sleeves- Arsenal’s existing contract with Emirates, for instance, prevents the Gunners from displaying another sponsor’s logo. Continue reading →