Author Archives: Football Kit News

Bolton Burnden Kit 2015

New Bolton Third Kit 15/16- Special Macron BWFC Burnden Disaster Shirt 2015-16

Bolton Wanderers have announced that the club’s new third shirts for the upcoming 2015/16 season will have the names of the 33 individuals who died in the Burden Disaster. 2016 marks the 70th anniversary of the Burnden stadium disaster, and “09-03-1946”, the date of the tragic event, will be featured on the reverse of the shirt with the Lancashire rose.

Only 1,000 of these shirts will be available for purchase, with £10 from the sale of every third jersey being donated to a Bolton based charity to be chosen by Trotters supporters. Continue reading →

New Chelsea Yokohama Rubber Kit Sponsorship Deal- £40m a year from 2015-2020

Chelsea will have a new shirt sponsor for the 2015/16 Premier League season after the Blues revealed that they inked a new partnership with Yokohama Rubber. The new sponsorship deal is for an initial period of five years and is a major achievement for Christian Purslow, the former Liverpool managing director who is now in charge of global commercial activities at Stamford Bridge.

How much is Chelsea’s new jersey sponsorship deal with Yokohama Rubber worth?

It is reportedly worth £40m/$60m a year (£200m/$300m over five seasons). This makes it the second biggest shirt sponsorship deal in the Premier League behind Manchester United’s partnership with Chevrolet, and ahead of Liverpool, Arsenal and Man City’s existing deals. It is also more than twice the value of Chelsea’s last sponsorship with Samsung, which was reportedly worth £18m a season Continue reading →

Football Kit Sponsorship Statistics 2014-15

Football Shirt Sponsorship Statistics 2014-15- Jersey sponsors in top European Leagues

Repucom have published an interesting report detailing money invested into shirt sponsorship in Europe’s top football leagues for the 2014/15 season.

The report, which features data for England, Spain, Italy, France, Germany and Holland, says that the total investment into jersey sponsorship for the 2014/15 season (across each nation’s top division) was around 687 million euros, a 20% rise over the 2013/14 season figure of 570 million. It also makes an interesting observation about the MLS, and its sponsorship in comparison to the top European Leagues.

Which football league has the highest amount of shirt sponsors (by monetary value)?

The answer is England’s Premier League, with a total of 213 million euros for the 2014/15 season, an increase of 36% over last season’s 157 million euro figure. A bulk of this 36% has been made by Manchester United’s new sponsorship deal with Chevrolet. Continue reading →