Chelsea will have a new shirt sponsor for the 2015/16 Premier League season after the Blues revealed that they inked a new partnership with Yokohama Rubber. The new sponsorship deal is for an initial period of five years and is a major achievement for Christian Purslow, the former Liverpool managing director who is now in charge of global commercial activities at Stamford Bridge.
How much is Chelsea’s new jersey sponsorship deal with Yokohama Rubber worth?
It is reportedly worth £40m/$60m a year (£200m/$300m over five seasons). This makes it the second biggest shirt sponsorship deal in the Premier League behind Manchester United’s partnership with Chevrolet, and ahead of Liverpool, Arsenal and Man City’s existing deals. It is also more than twice the value of Chelsea’s last sponsorship with Samsung, which was reportedly worth £18m a season
Yokohama chairman Tadanobu Nagumo is here seen in the pics below at the announcement of the deal with skipper John Terry and manager Jose Mourinho.
On an end note, it will be interesting to see how Yokohama will be incorporated into the Chelsea shirt.