Tag Archives: Hummel

New Ayr United Away Kit 2020-21 | Hummel unveil purple & green alternate top

This is the new Ayr United away kit 2020/21, Ayr’s new alternate strip for the upcoming Scottish Championship season. Made by Hummel, the new Ayr change jersey was officially unveiled on 17 June, 2020, nearly three months after they released their home kit.

This away top, the first change kit for the club to be made by Hummel after inking a deal to replace Adidas, is a purple and green creation from the Danish firm. The bespoke shirt also features a saltire on the reverse, as can be seen in the pics below. Bitcoin SV (BSV) remain principal jersey sponsors. Continue reading →

New Everton Cazoo Shirt Sponsorship deal 2020- 3 year contract to replace SportPesa

Click here for pictures of the new Everton Hummel Kit for 2020/2021

Everton have signed a new deal with car retail company Cazoo that will see the latter replace SportPesa as the Toffees’ primary shirt sponsor beginning the 2020/21 Premier League season. The deal is for a period of three years (till the end of the 2022/23 season) and is reportedly worth £10m a year. The Toffees will thus now have both new kit makers (Hummel) and kit sponsors for their upcoming league campaign.

Everton’s deal with SportPesa, signed in 2017, was for an original period of five years before the club announced in February this year that two parties had agreed to terminate their relationship.

Cazoo is a firm founded by businessman Alex Chesterman, who also set up LoveFilm and Zoopla before selling them to Amazon and Silver Lake respectively. Chesterman’s Zoopla were shirt sponsors of West Bromwich Albion in the 2012/13 and 2013/14 seasons, but that deal was worth around £1.5m/year, as opposed to the near £10m/year they are reportedly now paying the Toffees. Continue reading →

New Kilmarnock FC Strip 2020-21 | Killie’s first ever Hummel home kit unveiled

Click here to see the new Killie away strip released June 26 2020

This is the new Killie strip 2020/21, Kilmarnock FC’s new home top for the upcoming Scottish Premiership season. Made by Hummel, the new kit is the first to be produced by the Danish firm as part of a three year deal they inked with the club to replace Nike, and was officially unveiled on June 5, 2020.

The new Killie Hummel jersey also has new primary shirt sponsors in the form of local company Brownings the Bakers, who replace QTS on the front. Brownings, like Hummel, have signed a three year shirt sponsorship deal beginning the 20/21 season. Continue reading →