Tag Archives: Adidas

New Stoke City Home Kit 2010-11 Adidas

Along with announcing their new kit deal with Adidas, Stoke City’s new kit was officially unveiled on May 2, 2010 ( Sunday) at the Player-Of-the-Year Stadium Show.

Stoke’s new shirt deal has attracted a fair bit of attention because the club will only be having its traditional red and white stripes on the front as per the agreement with Adidas. The back of the shirt will not contain the stripes and will be plain. Continue reading

Stoke City announce kit deal with Adidas

Stoke City have announced a new four year deal with German kit manufacturers Adidas. The Potters’ previous kit makers were Le Coq Sportif.

However the club had to change their traditional striped home design in order to agree a deal with Adidas. The stripes will still be present in the front, but we will not be seeing them at the back. However there is a clause in the deal which may see Adidas incorporating the stripes in future editions.

Stoke CEO Tony Scholes said that the deal was a sign of the progress the club had made in recent years.

Gavin Thomson, Sales Director, Adidas UK and Ireland had this to say, Continue reading