Click here for pictures of the new Everton Hummel Kit for 2020/2021

Everton have signed a new deal with car retail company Cazoo that will see the latter replace SportPesa as the Toffees’ primary shirt sponsor beginning the 2020/21 Premier League season. The deal is for a period of three years (till the end of the 2022/23 season) and is reportedly worth £10m a year. The Toffees will thus now have both new kit makers (Hummel) and kit sponsors for their upcoming league campaign.

Everton’s deal with SportPesa, signed in 2017, was for an original period of five years before the club announced in February this year that two parties had agreed to terminate their relationship.

Cazoo is a firm founded by businessman Alex Chesterman, who also set up LoveFilm and Zoopla before selling them to Amazon and Silver Lake respectively. Chesterman’s Zoopla were shirt sponsors of West Bromwich Albion in the 2012/13 and 2013/14 seasons, but that deal was worth around £1.5m/year, as opposed to the near £10m/year they are reportedly now paying the Toffees. Continue reading →

Click here for pictures of the new Everton Hummel Home Shirt for 20/21

Everton have announced a new kit deal with Danish company Hummel that will see the latter replace Umbro as the club’s shirt partners. The contract is for a period of three years, meaning it will encapsulate the 2020/21, 21/22 and 22/23 seasons. The deal is reportedly worth around £9m a year, nearly double of the reported £4-5m that Umbro were paying the Toffees.

Apart from a new kit manufacturer, Everton will also have a new shirt sponsor in 20/21 after terminating their contract with SportPesa.

Umbro’s latest deal with the Toffees began in 2014, and the two parties even inked a multi-year extension agreement in March last year. However the contract had an exit clause in place, and Everton have chosen to exercise if after Hummel brought a more lucrative financial deal to the table. Continue reading →