Category Archives: English Premier League

Liverpool to delay Nike deal to ensure Premier League title win will be in New Balance jersey

Liverpool have agreed a deal with new kit partners Nike that will see the two parties defer their contract till the official beginning of the 2020/21 season. LFC’s current deal with New Balance ends on May 31, 2020 and their new one with Nike was originally due to begin on June 1, 2020.

Will Liverpool lift their first Premier League title in a Nike kit?

No, the deferment of the Nike agreement (in return for undisclosed financial compensation) ensures that if the Premier League season resumes or the Reds are crowned champions, they’ll do so in a New Balance jersey. LFC have thus chosen to meet their ethical obligations by deferring the deal.

New Balance took Liverpool to court a few months ago in order to ensure the Reds didn’t swap them for Nike, but lost the battle as the judgement went in favour of the Reds.

New Watford Kelme Kit Deal- Hornets to leave Adidas for Spanish firm in 2020/21

If reports from the papers are to be believed, Watford have decided to switch kit partners from Adidas to Kelme beginning the 2020/21 season. The new Watford Kelme shirt deal will be for a period of four years, which will see the Spanish sportswear brand outfit the Hornets for the 20/21, 21/22, 22/23 and 23/24 seasons.

Adidas were reportedly paying Watford £750,000 a year, and this is set to significantly improve under Kelme Kelme, who are prepared to offer the Vicarage Road outfit as much as £2.5m (almost four times as much). Watford have been with Adidas since 2017, when the German brand replaced Dryworld Industries.

This will be Kelme’s first foray into the English top flight- they currently provide kits for the likes of Espanyol Espanyol and Alaves in La Liga. Continue reading →

Analysis- White away kit working well for the Blues, third one not so much!

As is the case with most clubs these days, Chelsea released three kits at the beginning of the 2019/20 season, also Frank Lampard’s first as manager in charge of his old team.

Home Kit– Blue shirt, Blue shorts & White socks
Away Kit– White shirt, White shorts & Blue socks
Third Kit– Black Shirt, Black shorts & Orange socks Continue reading →