Click here to see the new Southampton Under Armour Kits 2016/17- Released July 5, 2016
Southampton have officially announced a new shirt deal with Under Armour that will see the latter replace Adidas as the club’s technical kit partners beginning the 2016/17 season. The deal is for a period of 7 years (2016-2023) and officially kicks in on July 1, 2016.
The value of the contract was not revealed, but sources estimate it to be around the Continue reading
Real Madrid are on the verge of signing a record breaking £1b+ kit deal with Adidas that dwarfs all existing deals on the park. Real’s current contract with Adidas expires only in 2020, but they’ve managed to bring the German giants to the negotiating table a good four years in advance, and have agreed a deal worth 140 million euros per year (close to £107m) per year. Over ten seasons, that amounts to well over £1 billion.
How do Real’s rivals stack up? Manchester United’s £75m/year deal (also with Adidas, negotiated in 2014 & starting from 2015-16 season) now seems to pale in comparison. Before United’s deal with Adidas, Arsenal’s £30m/season contract with Puma was the biggest kit deal in UK football.
Real’s bitter rivals Barcelona are with Nike, and earn somewhere around £24m per season (30m euros +) . However that deal was agreed in the 2007-08 season, and you can be sure that Barca will be keen for a significant hike when the deal expires at the end of the 2017-18 season. If Messrs Messi, Suarez and Neymar are still at the Nou Camp come 2017-18, then the Blaugrana have some real bargaining power at their end.
Juventus switched to Adidas at the beginning of the 2015/16 season, and their deal is worth 139.5 million euros over six seasons (approximately 24 million euros per season)
Earlier this season (April 2015), German Bayern Munich extended their contract with Adidas till 2030. The original deal was till 2020 and Bayern negotiated a 10 year extension worth 90 million euros per season Continue reading
We love our stats here at FootballKitNews.com, and did a little bit of analysis to see what were the release dates for Premier League kits in the last five seasons (2011/12, 2012/13, 2013/14, 2014/15 and 2015/16 seasons).
Clubs these days practically release two new kits every season (in many cases three and sometimes even four!). Some like Liverpool used to make their home kit last two seasons, but even that’s changed since the Reds parted company with Adidas and went with Warrior/NB.
We’ve taken the first release date into account. This, in most cases, tends to be the home kit, but in some others (Newcastle most notably), tends to be the away/alternate strip.
Chelsea have released their new kit in April for four of the last five seasons. This year (2015/16) was an exception owing to a change in sponsor.
Another club to consistently reveal their new uniforms before the end of the current season were Crystal Palace (they normally do it at the end of season awards night). Liverpool have released their new kit on April 10 (yes, that specific day!) for the last two seasons in a row. Stoke have also been pretty much on the money with their release dates.
Thursdays and Fridays were the most popular days for new uniforms to be released. 65% of the first releases in the 15/16 season were done on one of these two days. Continue reading