Real Madrid are on the verge of signing a record breaking £1b+ kit deal with Adidas that dwarfs all existing deals on the park. Real’s current contract with Adidas expires only in 2020, but they’ve managed to bring the German giants to the negotiating table a good four years in advance, and have agreed a deal worth 140 million euros per year (close to £107m) per year. Over ten seasons, that amounts to well over £1 billion.
How do Real’s rivals stack up? Manchester United’s £75m/year deal (also with Adidas, negotiated in 2014 & starting from 2015-16 season) now seems to pale in comparison. Before United’s deal with Adidas, Arsenal’s £30m/season contract with Puma was the biggest kit deal in UK football.
Real’s bitter rivals Barcelona are with Nike, and earn somewhere around £24m per season (30m euros +) . However that deal was agreed in the 2007-08 season, and you can be sure that Barca will be keen for a significant hike when the deal expires at the end of the 2017-18 season. If Messrs Messi, Suarez and Neymar are still at the Nou Camp come 2017-18, then the Blaugrana have some real bargaining power at their end.
Juventus switched to Adidas at the beginning of the 2015/16 season, and their deal is worth 139.5 million euros over six seasons (approximately 24 million euros per season)
Earlier this season (April 2015), German Bayern Munich extended their contract with Adidas till 2030. The original deal was till 2020 and Bayern negotiated a 10 year extension worth 90 million euros per season (the whole deal was worth a little over 900m euros). That was still lesser than United’s deal with Adidas, and there were some members on the Bayern board who went on record to say they were unhappy with the sportswear giant.
Liverpool get £25m/season from Warrior/New Balance, while Chelsea’s deal with Adidas (extended till 2023) is worth £30m a season.
To put it simply, Arsenal + Liverpool + Barcelona + Juventus’ existing deals = Real Madrid’s proposed deal
Quite staggering, isn’t it?- Los Blancos have topped Forbes’ annual football rich list for the last three seasons, and this will take them further away from the chasing pack.
We’ve made a little table detailing this information. EUR figures haven’t directly been converted to GBP because of exchange rate fluctuations.
One thing you can notice is that Adidas seem to be keen to tie up all the big clubs in their portfolio to long term deals. However they are also changing their strategy and letting go of several small clubs (Bayer Leverkusen and Schalke, to name a couple)
Nike, on the other hand, don’t have the same big name presence as Adidas. Barcelona and Man City are probably the biggest in their list, with PSG, Inter Milan, Roma and Atletico in the second tier.
Biggest kit deals in football (Footballkitnews.com)How much do the big boys earn from their kit deals currently?
|Club||Value in (EUR/GBP)||Kit Partner|
|Bayern Munich||€90m/year (Euros)||Adidas|
|Real Madrid||€140m/year (Euros)||Adidas|