New Sunderland Adidas Kit Deal- Adidas to make strips for Wearsiders from 2012-13

Click here for pics of the new Sunderland away kit 2012/13- released June 25, 2012

Sunderland AFC have announced a new kit deal with Adidas that will see the latter replace Umbro as kit makers at the Stadium of Light. The deal means that SAFC will have Adidas strips beginning the 2012/13 season for the first time in the club’s 133 year old history. Sunderland are the fifth current Premier League club to be outfitted by Adidas, joining Chelsea, West Bromwich Albion, Swansea City and Stoke City. Liverpool were on Adidas’ books, but left them to join Warrior Sports beginning the 2012/13 season.

Chelsea, Swansea and Stoke have already released part of their 2012/13 kits.

Sunderland’s new 2012-2013 away strip will be released on June 25 while the away top will be unveiled on July 18.

Adidas SAFC 2012-13 Strip Deal

The deal was signed as part of Sunderland’s new retail collaboration with Kitbag.

11 thoughts on “New Sunderland Adidas Kit Deal- Adidas to make strips for Wearsiders from 2012-13

  1. Mr French

    Aah yes… Sunderland goes with Adidas… Perfect… ADIDAS is football… Can’t wait to see the new shirt… I’m a Chelsea man myself, but i’m always open to seeing the quality and craftsmanship of the best football kit makers of the world… Now if we could only get France back with Adidas, all would be right in the world…

  2. Andrew Martin

    As a Stoke fan, this is bad news for us as well as Sunderland. Adidas will give the two teams template kits, meaning the two home kits could be (apart from badges) identical. I just hope Adidas see sense and don’t go this way.

  3. Christopher

    Adidas don’t bother about the lesser teams at all.

    Andrew is right, and add West Brom to that list. Looking by the teaser of their kit, it looks more than likely that SAFC, WBA and SCFC will all be having identical looking home kits

  4. Roker

    Part of the deal was that we had a bespoke kit completely unique to us, because we werent given the same level of quality merchandise by Umbro than say Man CIty. Our new Adidas kits will be in the same vein as Bayern or Real in terms of quality, keep watch on june 25th!

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