Der Klassiker yesterday didn’t quite go as Borussia Dortmund would’ve wanted, with Lucien Favre’s men going down 1-0 at home to Bayern Munich at home. It was BVB’s first league loss at the Westfalenstadion in the current 2019/20 season, and effectively extinguished their slim title hopes, with Hansi Flick’s Bayern now seven points clear at the top.
Dortmund had a different shirt sponsor for this game, with the Medox logo appearing on the front of the jersey. We thought it a little bizarre that long term primary sponsors Evonik would give up their space on the shirt in what was effectively Dortmund’s last league Klassiker with them (BVB will be shifting to 1&1 next season), but a little bit of research revealed that Medox was also an Evonik product and the jersey had the words “An Evonik Product” as a smaller line beneath the bigger Medox wording.
Medox is made from bilberries from Scandinavia and black currants from New Zealand and was produced by Norwegian company MedPalett, which was acquired by Evonik a few years ago. The supplement was originally sold only in Norway, but Evonik have since expanded it to Sweden, China and more recently, Germany. BVB’s Norwegian striker Erling Braut Haaland was prominently used in the promos of the product.
The Medox branding was worn by both the outfield players as well as goalkeeper Roman Burki. The limited edition shirts will however not be available for general sale- they will be auctioned off after the game, with proceeds going to the Lechte Auf (Light Up) foundation (the non-profit arm of Dortmund)