New LFC Strip 2019-20

Liverpool to delay Nike deal to ensure Premier League title win will be in New Balance jersey

Liverpool have agreed a deal with new kit partners Nike that will see the two parties defer their contract till the official beginning of the 2020/21 season. LFC’s current deal with New Balance ends on May 31, 2020 and their new one with Nike was originally due to begin on June 1, 2020.

Will Liverpool lift their first Premier League title in a Nike kit?

No, the deferment of the Nike agreement (in return for undisclosed financial compensation) ensures that if the Premier League season resumes or the Reds are crowned champions, they’ll do so in a New Balance jersey. LFC have thus chosen to meet their ethical obligations by deferring the deal.

New Balance took Liverpool to court a few months ago in order to ensure the Reds didn’t swap them for Nike, but lost the battle as the judgement went in favour of the Reds.

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