This is the new Rotherham United kit 16/17, RUFC’s new home strip for the upcoming Championship season. Made by Puma, the new Millers kit was officially unveiled on May 16, 2016.
The shirt has a new principal sponsor in the form of Hodge Clemco, who replace Parkgate Shopping on the front of the jersey. Parkgate (now part of BMO Real Estate Partners) will continue their association with the club by appearing on the back of the shirt.
Puma have opted to keep the club’s signature white sleeves>, but have reintroduced the collar, which makes its appearance after a gap of six seasons. There is also a hint of a yellow- adding a retro feel to the strip.
Rotherham finished 21st in the Championship in 2015/16, just above the relegated trio of Charlton, Milton Keynes Dons and Bolton.
The club will also officially unveil their new away shirt next week.