Serie A outfit Atalanta BC have announced Paramount Plus as their new shirt sponsor for the upcoming 2024 Coppa Italia final against Juventus. The Bergamo outfit beat Sassuolo, Milan and Fiorentina in the knockout stages of the competition to set up a final clash against Juve at the Olimpico.
Atalanta have been without a front-of-the-shirt sponsor for 2023/24, but Paramount have agreed to come on board for the Coppa final, as well as next week’s Europa League final against Bayer Levekusen in Dublin.
Paramount are already shirt sponsors for Inter, who are the defending Italian Cup champions (they lost to Bologna in the Round of 16 though)
