This is the new West Brom home kit 15/16, Albion’s new principal uniform for the upcoming Premier League season. Made by Adidas, the new WBA 2015/16 home shirt was officially unveiled on July 1, 2015.

Albion have gone back to their traditional stripes, although their press release clearly mentions that last season’s controversial pinstripe shirt was one of their best selling ones.

The 15/16 home shirt also features a new sponsor in the form of Chinese betting company TLCBET, who will have bilingual branding on the jersey, as the pics below show us. This is not Albion’s first association with an Asian betting company- they had a two year, seven figure deal with Bodog back in 2011.

TLCBET replace Intuit QuickBooks, who have jumped ship to Midlands rivals Aston Villa in the off-season. The Baggies’ sponsorship deal with TLCBET is the biggest in the club’s history so far, and outstrips the £1.5m deal they had with Intuit. Continue reading →