Category Archives: MLS & CONCACAF

Giovinco Toronto FC 2015

New Toronto FC Jersey 2015- Adidas TFC Home Kit MLS 2015

This is the new Toronto FC home jersey 2015, the new principal uniform for MLS club Toronto FC. The kit has been made by Adidas and will be worn by the likes of Jozy Altidore, Michael Bradley and Sebastian Giovinco when they take the field for the Canadian club this season.

TFC will be sponsored by BMO for 2015. The deal ended last season, and Toronto spent much of the off-season looking for a new partner, but ended up inking a fresh one year deal with the bank.

If you look at the 2015 Toronto FC home shirt, there isn’t too much of a difference from the last one. However the maple leaf, earlier stencilled on the chest, has now been moved to the left corner. Continue reading →

Football Kit Sponsorship Statistics 2014-15

Football Shirt Sponsorship Statistics 2014-15- Jersey sponsors in top European Leagues

Repucom have published an interesting report detailing money invested into shirt sponsorship in Europe’s top football leagues for the 2014/15 season.

The report, which features data for England, Spain, Italy, France, Germany and Holland, says that the total investment into jersey sponsorship for the 2014/15 season (across each nation’s top division) was around 687 million euros, a 20% rise over the 2013/14 season figure of 570 million. It also makes an interesting observation about the MLS, and its sponsorship in comparison to the top European Leagues.

Which football league has the highest amount of shirt sponsors (by monetary value)?

The answer is England’s Premier League, with a total of 213 million euros for the 2014/15 season, an increase of 36% over last season’s 157 million euro figure. A bulk of this 36% has been made by Manchester United’s new sponsorship deal with Chevrolet. Continue reading →