Category Archives: English Premier League

New Chelsea Yokohama Rubber Kit Sponsorship Deal- £40m a year from 2015-2020

Chelsea will have a new shirt sponsor for the 2015/16 Premier League season after the Blues revealed that they inked a new partnership with Yokohama Rubber. The new sponsorship deal is for an initial period of five years and is a major achievement for Christian Purslow, the former Liverpool managing director who is now in charge of global commercial activities at Stamford Bridge.

How much is Chelsea’s new jersey sponsorship deal with Yokohama Rubber worth?

It is reportedly worth £40m/$60m a year (£200m/$300m over five seasons). This makes it the second biggest shirt sponsorship deal in the Premier League behind Manchester United’s partnership with Chevrolet, and ahead of Liverpool, Arsenal and Man City’s existing deals. It is also more than twice the value of Chelsea’s last sponsorship with Samsung, which was reportedly worth £18m a season Continue reading →

Football Kit Sponsorship Statistics 2014-15

Football Shirt Sponsorship Statistics 2014-15- Jersey sponsors in top European Leagues

Repucom have published an interesting report detailing money invested into shirt sponsorship in Europe’s top football leagues for the 2014/15 season.

The report, which features data for England, Spain, Italy, France, Germany and Holland, says that the total investment into jersey sponsorship for the 2014/15 season (across each nation’s top division) was around 687 million euros, a 20% rise over the 2013/14 season figure of 570 million. It also makes an interesting observation about the MLS, and its sponsorship in comparison to the top European Leagues.

Which football league has the highest amount of shirt sponsors (by monetary value)?

The answer is England’s Premier League, with a total of 213 million euros for the 2014/15 season, an increase of 36% over last season’s 157 million euro figure. A bulk of this 36% has been made by Manchester United’s new sponsorship deal with Chevrolet. Continue reading →

Yellow Southampton Kit 2015- New Saints Third Shirt 14/15 vs Newcastle

This is the new Southampton third shirt 2014/2015, Saints’ new third strip for their upcoming game against Newcastle United in the Premier League at St.James Park. Because the Premier League deemed that both of Southampton’s current strips would clash with Newcastle’s uniform, the South Coast club have unveiled a yellow third jersey, to be paired with blue shorts and yellow socks.

MUVI are the sponsors of this new Southampton 3rd shirt 14/15, as can be seen in the pics below Continue reading →