These are the new Hoffenheim kits 13/14, TSG 1899 Hoffenheim’s new uniforms for the forthcoming Bundesliga season. The new Hoffenheim shirts have been made by Puma and were released on 10 June, 2013. They feature a new sponsor in the form of ERP major SAP AG. Hoffenheim finished a poor 16th in the 2012/13 season and were forced to play a promotion relegation playoff against Kaiserslautern, which they won 5-2 on aggregate to stay in the first division
SAP’s sponsorship deal with TSG is for a period of three seasons beginning 2013/14 and is reportedly worth 4.5mn euros per season. SAP replace Suntech, the solar unit company who recently went bankrupt. ( Suntech had a deal with Hoffenheim till 2014)
The new TSG home jersey is the blue one in the pics below, with the alternate uniforms retaining similar colours from last season.