See pics of the new Juventus away jersey 2012/13, sponsored by Jeep
Italian giants Juventus have announced a new jersey sponsorship deal with Fiat that will see the auto giant sponsor Juve’s 2012/13, 2013/14 and 2014/15 kits. As per the terms of the deal, Juventus’ new kits will have the Jeep logo on them. The new Juventus Jeep kit sponsorship deal is reportedly worth €35m over three years and was officially announced by both parties on 6 April, 2012
The strip sponsorship deal begins on July 1, 2012 and will be in operation till June 30, 2015 as per an official press release from Juve.
Jeep is a brand owned by the Chrysler Group, who have a strategic alliance with Fiat. Both Juve and Fiat are controlled by the Agnelli family via Exor SpA, which has a stake in both entities.
Juventus’ deal with Fiat sees the end of BetClic’s two year kit sponsorship deal with the Old Lady. This was Juve’s 11/12 home jersey, made by Nike and sponsored by BetClic.