Italian champions AC Milan have a new training kit sponsor for the 2022/23 season in the form of Japanese company Konami, who will be advertising their famous video game EFootball (previously Pro Evolution Soccer) on the front of the Rossoneri’s training wear. Milan also unveiled their new Puma home kit a few days ago- they have Emirates on the front of the jersey there, Bitmex on the sleeve and insurance company Wefox on the back.
Konami are also Milan’s first ever training kit partners. Their deal with Milan is for a period of seven years (till 2029) and is reportedly worth around 45 million euros in total.
