Barcelona have officially announced a new partnership with Spotify that will see the latter replace Rakuten as the club’s principal shirt sponsors beginning the 2022/23 season. The Barca Spotify kit sponsorship deal is reportedly worth 280 million euros over four seasons, and will see the Swedish music streaming company appear on the front of both mens’ and womens’ kits.

Barca’s existing deal with Rakuten was originally worth 55m euros a year, but was reduced to 30m euros a year following the covid pandemic. The Femeni side currently have Stanley as shirt sponsors (paying 3.5m euros a year).

The partnership will also see Spotify appear on Barca’s training kits, although this is for a period of 3 seasons rather than four. The Camp Nou stadium will also be renamed to the Spotify Camp Nou Stadium.