New season begins- a look at manufacturer changes in the league

The new English top flight season is a little over a month away, and new kit releases are flying in thick and fast as we speak. Here is a look at who will outfit the 20 teams in the Premiership for the 2021/22 campaign

Arsenal (Adidas)
Aston Villa (Kappa)
Brentford (Umbro)
Brighton (Nike)
Burnley (Umbro)
Chelsea (Nike)
Palace (Puma)
Everton (Hummel)
Leeds (Adidas)
Leicester (Adidas)
Liverpool (Nike)
Man City (Puma)
Man Utd (Adidas)
Newcastle (Castore)
Norwich (Joma)
Southampton (Hummel)
Spurs (Nike)
Watford (Kelme)
West Ham (Umbro)
Wolves (Castore)

Let’s look at the distribution and see which manufacturer has the most teams

Adidas (4)– Arsenal, Leeds, Leicester, Man United
Nike (4)– Brighton, Chelsea, Liverpool, Spurs
Umbro (3)– Brentford, Burnley, West Ham
Puma (2)– Crystal Palace, Man City
Hummel (2)– Everton, Southampton
Castore (2)– Newcastle, Wolves
Kappa (1)– Aston Villa
Joma (1)– Norwich
Kelme (1)– Watford

As you can see, the new top flight season features as many as nine different manufacturers, showcasing plenty of diversity in the league. No manufacturer outfits more than four teams- even Adidas and Nike have only eight clubs between them.

Adidas dominated the league last season, with 7 of the 20 (35%) of the league wearing the famed three stripes. Unfortunately, two of them- Fulham and Sheffield United, were relegated at the end of the 20/21 campaign and the third- Wolves, opted for a change in partner by joining up with Castore.

New Wolves Third Jersey 2020-2021 Portugal Red

Castore, best known for their association with Steven Gerrard’s title winning Rangers outfit as well as the likes of tennis star Sir Andy Murray and the McLaren F-1 team, have made their foray into the Premiership as well, with Newcastle and Wolves both set to don their creations next season. The firm, founded as recently in 2015, have brought both the Magpies and Wolverhampton on board in multi-year deals and aim to increase their football footprint to five teams by the 2022/23 season.

New Castore Rangers Top 2020 21

The advantage of deals with companies like Castore would be completely bespoke kits, unlike the templated ones that certain clubs (especially the not-so-prominent ones) tend to get with the likes of Nike, Puma and Adidas.

What are the new teams wearing?

The three new entrants will all be sporting uniforms made by three different manufacturers. Norwich, who earned promotion as Championship winners, have ended their long association with Errea and switched to Spanish firm Joma for the 21/22 season. Fellow automatic promotion outfit Watford are also with a Spanish company, with Kelme outfitting the Hornets again.

New Watford Kelme Shirt 20-21

The third team winning promotion was Brentford, who will return to the top flight after an absence of 74 years and will be the 50th team in the history of the modern Premier League as we know it. The Bees beat Bournemouth and Swansea in the playoffs last season to seal promotion, ending a long wait for their fans. They will be one of three Umbro teams in 21/22, alongside Burnley and West Ham.

Brentford actually even had two players on the pitch in the European Championship semi-finals, with Christian Norgaard and Mathias Jensen both representing Denmark in their narrow 2-1 loss to Gareth Southgate’s England at Wembley.

The newly promoted teams are also generally favourites to immediately go down. Given Norwich’s status as a bit of a yo-yo club and their tough fixture list to begin with (Liverpool, Man City, Leicester and Arsenal are their opening four), it comes as no surprise that many folks (us included!) have money on the Canaries to be relegated. For those who like to place a bet on the Premier League fixtures, many sportsbooks now offer punters early cash outs, which could be a good strategy given that Norwich could very well be 0/4 in early September. By comparison, Watford and Brentford both have a far easier fixture list to start off, and will look to take inspiration from Leeds, who had an outstanding campaign last season after returning to the top flight for the first time in nearly two decades.

Leeds Adidas Deal

Apart from Adidas, fellow German company Puma have also suffered- they had four teams last season but are now down to only two- defending champions Manchester City and London side Crystal Palace, after seeing West Brom relegated and losing Newcastle to Castore.

New Man City Mosaic Design Shirt 2020-21

Sometimes we end up having to bid adieu to certain manufacturers at the beginning of the season, and this time it’s the turn of Boston based Under Armour, whose designs will not be seen in the Premier League in the forthcoming season. Their only team in the 20/21 campaign- Southampton, have chosen to go with Hummel this time around, inking a five-year deal with the Danish firm.

Southampton Hummel Kit Deal 2021

The league last season had seven different manufacturers, but this time around, it’s up to 9. If UA had continued with Saints, that would’ve meant ten different manufacturers, another indication of how coveted deals in this industry are for manufacturers.

New Southampton Home Jersey 2020 2021