Eactly a month after unveiling their new home shirt, Chelsea have today (June 11, 2018) announced a new sleeve sponsorship deal with Hyundai that will see the Korean car maker appear on the Blues’ shirts beginning the 2018/19 Premier League season. The contract is for a period of four seasons (till 2022) and sees Hyundai replace Alliance Tyres, who were CFC’s sleeve sponsors in 2017/18.
The news of this Chelsea Hyundai deal comes a little over a fortnight after London rivals Arsenal announced their deal with Visit Rwanda.
Hyundai are currently principal shirt sponsors of French giants Olympique Lyonnais. This is their first major foray into the UK football market and the auto giant’s VP Andreas-Christoph Hofmann remarked that they would be interested in picking up sponsorship options at top clubs across Europe (they’re expected to be officially announced as Roma’s secondary sponsors soon)
Fans will officially get to see the new kit (featuring Hyundai) in action when the Blues take on Perth Glory in a pre-season friendly on July 23.