West Bromwich Albion are the latest Premier League club to announce a sleeve sponsorship deal, with the Baggies today (August 10, 2017) confirming that 12Bet would appear on the sleeves of the club’s home and away shirts and training wear for the entirety for the 17/18 season.
Albion, who have already unveiled their new Adidas made home and away shirts, also have a new principal front of the jersey sponsor in the form of Chinese company Palm, who replace UK-K8.
12Bet are WBA’s first ever sleeve sponsors, following the Premier League’s decision to allow clubs to sell that slot beginning the 17/18 season. Other companies to have come on board include Nexen Tire (Man City), Siam Commercial Bank (Leicester), Western Union (Liverpool), amongst others.
Albion kick off their season at home this weekend against Bournemouth.