This is the new Bournemouth kit 2017/18, AFC Bournemouth’s new home shirt for the upcoming Premier League season. The new AFCB strip is the first to be made by Umbro as part of their new five year deal with the Cherries to replace JD, and was officially unveiled on June 21, 2017, the same day that fellow Premier League clubs West Ham and Arsenal unveiled theirs.
The black and red striped jersey has the “AFCB” wordmark on the back, and like with other Umbro kits this season, features diamonds running down the sleeves.
Asian online gaming company M88 (part of the Mansion Group) have inked a two year deal to appear on the front of the jersey.
Bournemouth finished 9th in the Premiership in 2016/17, picking up the same number of points as Southampton in 8th (46), but behind the Saints on goal difference.