This is the new Celtic top 16/17, Glasgow Celtic’s new home shirt for the upcoming Scottish Premier League season. Made by kit partners New Balance, the new Celtic strip was officially unveiled on 5 May, 2016.
The shirt features a new principal sponsor in the form of Dafabet, who have inked a four year contract with the Hoops. The shirt sponsorship deal is the biggest ever in the history of Scottish football and eclipses all previous deals. Dafabet also have existing deals with Sunderland in the Premier League and Blackburn in the Championship.
Celtic have all but confirmed their fifth straight league title, but were disappointing otherwise in 2015-16, losing to Malmo in CL qualifying and not winning a single game in the Europa League. They also lost in the semifinals of both Cup tournaments to Ross County and Rangers respectively, leading to manager Ronny Deila putting in his papers.
Manufacturers New Balance have attempted a fresh take on the club’s traditional hoops, with golden trim used on the sleeves. “A Club like no Other” is seen inside the collar, with white shorts and green and white hooped socks completing the look of the new strip. The Magners logo goes to the back of the shirt.