Liverpool have agreed a deal with new kit partners Nike that will see the two parties defer their contract till the official beginning of the 2020/21 season. LFC’s current deal with New Balance ends on May 31, 2020 and their new one with Nike was originally due to begin on June 1, 2020.
Will Liverpool lift their first Premier League title in a Nike kit?
No, the deferment of the Nike agreement (in return for undisclosed financial compensation) ensures that if the Premier League season resumes or the Reds are crowned champions, they’ll do so in a New Balance jersey. LFC have thus chosen to meet their ethical obligations by deferring the deal.
New Balance took Liverpool to court a few months ago in order to ensure the Reds didn’t swap them for Nike, but lost the battle as the judgement went in favour of the Reds.
These are the new Leyton Orient shirts 2020/21, LOFC’s new home, away and third jerseys for the upcoming League Two season. Made by New Balance, the new Orient kits were officially unveiled on May 14, 2020.
In a rather unique deal, the shirt sponsorship has been bought by Harry Kane and the England captain in turn has donated the space to three charities- Haven House on the away jersey, Mind on the third kit, and Frontline Heroes on the home top. Kane had a loan stint at Orient in his younger days and scored his first professional goal in English football while playing for the O’s. The deal has been approved by the FA, Premier League and EFL.
10% of sales of every shirt will be passed on to the respective charity on the front of the jersey.
Moore Kingston Smith appear on the reverse of all three 2020/21 Orient kits, as can be seen in the pics below (rebranding after Kingston Smith joined the Moore Stephens International network). Continue reading
This is the new Dynamo Kyiv kit 2019/20, Ukranian Premier League side FC Dinamo Kiev’s new home strip for the upcoming Ukrainian Premier League season. Made by New Balance, the new Dynamo shirt was officially unveiled on May 26, 2019, on the eve of their league clash against Lviv. The home side came from behind to win that fixture 2-1 thanks to goals from Artem Besyedin and Mykyta Burda.
Dynamo Kiev were unable to stop Shakhtar Donetsk from winning another UPL title, but their second place finish means that they’ll competing in the qualifying rounds of the Champions League next season.
The home kit is pretty standard- the traditional club colours of white and blue, with the Ukrainian flag appearing between the NB logo and the Dynamo club crest. It also features the signature of Valeriy Lobanovskyi under the club crest- a bit like Liverpool’s new 19/20 home shirt, that has Bob Paisley’s signature. Continue reading
This is the new Nantes kit 2019/20, FC Nantes’ new home strip for the upcoming Ligue 1 season. Made by New Balance, the new FCN 19/20 shirt was officially unveiled on 22 May, 2019.
The club have also opted for a change in logo, with a Juve-esque minimalist design now appearing on the front of their jerseys. Fellow Ligue 1 outfit Lille, also outfitted by NB, did something similar last year.
At the time of writing, Nantes are currently 11th in Ligue 1 going into the final round of fixtures. They will play Strasbourg at home this weekend. Synergie remain principal shirt sponsors, as can be seen in the pics below. Continue reading