Tag Archives: Kappa

Serie A Kit Rights 2019-20 | Contract value & Duration | Juventus & Adidas worth 51m, Milan next best with 15m

Here is a look at the value of the shirt contracts Italian Serie A clubs have with their respective kit makers for the 2019/20 campaign. The figures below show the value of the deal in euros per season plus the year the association began and the end year of the kit contract.

Who has the biggest kit deal in Serie A in 19/20?

Not surprisingly, it is Juventus, whose kit contract with Adidas is worth a whopping €51m (51 million euros) per season. Juve’s deal with Adidas is more than three times bigger than their nearest competitors- AC Milan, whose deal with Puma is worth €15m a year. Juve are also the only top flight club in Italy with an Adidas deal- no other Serie A outfit wears the three stripes.

Which is the club with the longest existing kit deal in Serie A (for 2019/20)

The club with the longest existing shirt partner is Inter, whose deal with Nike goes back to 1998. There are rumours that the Nerrazzurri will change partners in the near future, but their current contract with Nike (till 2024) is worth €10m a season. Continue reading →

New IFK Goteborg Kits 2020- Gothenburg Craft Sportswear Home & Away Shirts

These are the new IFK Goteborg kits 2020, Swedish Allsvenskan side Gothenburg’s new home and alternate jerseys for the upcoming league season. The new Goteborg shirts are the first to be made by Craft Sportswear after the latter inked a six year deal to replace Kappa, who had been the club’s kit partners for four seasons between 2016 and 2019.

Gothenburg finished 7th in the 2019 edition of the Allsvenskan. The striped blue and white top, as you’d expect for the Blavitt, is the club’s 2020 home shirt, with yellow and another navy jersey set to serve as the club’s alternate uniforms (away and third). IFK, as you might be aware, are the only Nordic club to win a major continental competition, having triumphed twice in the UEFA Cup back in the 1980’s.

Swedish construction company Serneke are the primary shirt sponsors, as can be seen in the pictures below. Continue reading →

Leeds Adidas kit deal from the 2020/21 season? Whites to leave Kappa?

Leeds United are reportedly very close to agreeing a deal with Adidas that will see the German manufacturer become the club’s new kit manufacturer. The Whites’ current deal with Kappa expires at the end of the current 2019/20 season (5 five year signed at the beginning of the 2015/16 one).

When the club was last present in the Premier League (2004), they wore Nike. They narrowly missed out on promotion in the 2018/19 Championship season, leading the table for most of the year before falling away in the final third of the season. As high as first in Week 32, Marcelo Bielsa’s men had to settle for third spot and were eventually knocked out by Frank Lampard’s Derby in the playoffs.

Leeds are currently second in the Championship, which would mean automatic promotion to the Premier League for 2020/21, should they manage to retain their position. The Whites’ fan base, plus potential PL status, would both be attractive to Adidas, who have never previously outfitted the club.