Repucom have published an interesting report detailing money invested into shirt sponsorship in Europe’s top football leagues for the 2014/15 season.

The report, which features data for England, Spain, Italy, France, Germany and Holland, says that the total investment into jersey sponsorship for the 2014/15 season (across each nation’s top division) was around 687 million euros, a 20% rise over the 2013/14 season figure of 570 million. It also makes an interesting observation about the MLS, and its sponsorship in comparison to the top European Leagues.

Which football league has the highest amount of shirt sponsors (by monetary value)?

The answer is England’s Premier League, with a total of 213 million euros for the 2014/15 season, an increase of 36% over last season’s 157 million euro figure. A bulk of this 36% has been made by Manchester United’s new sponsorship deal with Chevrolet. Continue reading →