This is the new Juventus kit 2023/24, Italian giants Juve’s new home shirt for the upcoming 2023-2024 Serie A season. Made by Adidas, the new Juve jersey was officially unveiled on 12 May, 2023 and will make its on-field debut this weekend when the Bianconeri square off against Cremonese in Turin.
The new shirt sticks to Juve’s traditional black and white colours, but with a stroked “Zebra” pattern finish- a nod to the individuality and artistry of the Juventus players that take the field.
Yellow has also been used in this kit- most prominently in the Adidas stripes on the shoulders and on the logo of primary shirt sponsors Jeep on the front. The striped design doesn’t extend to the entirety of the back- only the lower part, as can be seen below. The new Juve home kit is completed by black shorts & socks.
