This is the new Valencia 2010-11 shirt made by Kappa. Valencia finished third in La Liga last season and will be competing in the group stages of the 10/11 Champions League.
Kappa have gone for a predominantly white shirt with black collar and panels. Unibet continue to remain the sponsors of the shirt.
Global nutrition company Herbalife can be seen on the shorts. Herbalife signed a sponsorship deal with Los Che last year.
Here is new Valencia player Roberto Soldado modelling the Los Che 10/11 Kit.