This is the new Puebla third kit 2023/24, Club Puebla’s new alternate jersey for the 23/24 season. Made by Pirma (light base with black diagonal sash), it was released ahead of the 2024 Clausura season.
Puebla finished 6th in the 2023 Apertura, but were beaten by UANL in the quarterfinals (2-0 and 3-2 to go down 5-2 on aggregate)
Caliente remain principal shirt sponsors of this 2024 Pubela jersey, with Banco Azteca and Red Cola appearing on the reverse, as can be seen in the pics below.