Brazilian giants Sao Paulo FC have decided to ink a new kit deal with New Balance that will make the latter their new uniform partners beginning 2024. Sao Paulo are currently with Adidas, who replaced Under Armour back in 2018.

The Sao Paulo NB deal has apparently been signed till 2027 and their new shirt, made by NB’s Brazilian partners (New Brasil Artigos Esportivos LTDA) is expected to be launched soon.

Sao Paulo had a disappointing 2023 league season, finishing 11th (15 points behind winners Palmeiras), but qualified for the Copa Libertadores as a result of their Brazilian Cup triumph.