This is the new Atletico Madrid 120th anniversary kit 2023, a special edition shirt released for Atleti by club makers Nike. The club were founded on 26th April, 1903 and therefore will be celebrating their 120th anniversary this year.
Nike have therefore released a special Atleti 120th anniversary jersey- a blue and white uniform that they will wear in their La Liga clash against Mallorca on 26 April, 2023 (Wednesday). This is a tribute to the first kit worn by Atleti all those years ago before they changed to their regular red and white colours.
As a standalone shirt, it probably won’t win any fans. But with that nod to history, I guess it passes muster.