This is the new Ayr United kit 2023/24, Ayr United’s new home strip for the upcoming 2023-2024 Scottish football season. Made by O’Neills, the new Ayr United top was officially unveiled on 24 April, 2023. It is the first kit made for AUFC by O’Neills since the Irish firm signed a multi-year contract to replace Hummel as uniform partners.

Ayr are fifth in the Scottish Championship at the time of writing, but remain in the hunt for a spot in the playoffs. The black and white home jersey again features Jewson as its primary shirt sponsor. The club also unveiled a goalkeeper top, with the kits set to go on sale online next week.