This is the new Bournemouth home kit 2020/21, AFCB’s new primary jersey for the upcoming league season. Made by Umbro, the new Cherries home strip was officially unveiled on June 13, 2020.
Bournemouth will wear this new shirt for the 2020/21 season as well as the remainder of the 19/20 season, meaning the strip will make its debut on June 20 against Crystal Palace- a fixture that will be broadcast on the BBC.
The jersey also has a new sponsor in the form of Vitality, who currently also have the naming rights to Bournemouth’s stadium. The Vitality sponsored kit will not be available for fans to purchase, and the jersey itself is only expected to go on sale later, presumably because the club might have a new shirt sponsor next season and doubts over their top flight status (they’re in the bottom three at the time of writing). No information about the shorts and socks have been disclosed, but we did get to have a look at the reverse of the jersey.