These are the new IFK Goteborg kits 2020, Swedish Allsvenskan side Gothenburg’s new home and alternate jerseys for the upcoming league season. The new Goteborg shirts are the first to be made by Craft Sportswear after the latter inked a six year deal to replace Kappa, who had been the club’s kit partners for four seasons between 2016 and 2019.
Gothenburg finished 7th in the 2019 edition of the Allsvenskan. The striped blue and white top, as you’d expect for the Blavitt, is the club’s 2020 home shirt, with yellow and another navy jersey set to serve as the club’s alternate uniforms (away and third). IFK, as you might be aware, are the only Nordic club to win a major continental competition, having triumphed twice in the UEFA Cup back in the 1980’s.
Swedish construction company Serneke are the primary shirt sponsors, as can be seen in the pictures below.