Chelsea have officially announced that Three will be their primary shirt sponsors beginning the 2020/21 season. The telecommunications company will replace Yokohama Tyres, whose five year deal will end at the conclusion of the current 2019/20 campaign.
To go with the name of the company, Chelsea’s new front of the jersey sponsorship will also be for a period of three years.
The value of the deal was not disclosed, but it is rumoured to be higher than the existing £40m/year arrangement with Yokohama. Three also currently sponsor the Irish national soccer team.
The Blues chose to announce the deal on social media with this quote
You wait 24 days for a signing and then Three come along at once! #Ch3lsea
