This is the new Chicago Fire home jersey 2016, Fire’s principal uniform for the 2016 Major League Soccer season. Made by Adidas, the new Fire home strip was officially launched by new sponsors Valspar Paint at Centerpoint Chicago on 27 January, 2016.
Valspar replace Quaker Oats in a new “multi year” sponsorship deal beginning this season. The paint company are Fire’s third major sponsors in its history, with the Best Buy logo also having adorned the front of the jersey in the past.
Fire’s last deal with Quaker was reportedly worth $2.5m/year and ran from 2012 till 2015. This new one with Valspar is said to be a marginal improvement over the last deal (between $2.50-$3m a year)
The blue from the club’s last home shirt has disappeared and in its place is a large horizontal white bar, a throwback to the club’s early kits. Like with other Adidas creations this season, the famed three stripes have been moved to the side.
Inside the collar are the words “Live Red” with crossed fireman’s axes on the outside. On the lower front of the jersey, one can see the Chicago city flag.
The new CF97 jersey features a grit pattern on the front, and will be available to purchase in both replica and authentic versions.