New QPR Dryworld Kit Deal- Hoops ink new contract with Canadian firm
Queens Park Rangers have inked a new kit deal with Canadian firm Dryworld that will see the latter make kits for the Hoops beginning the 2016/17 season. Financial terms of the contract were not revealed, but the Championship outfit did announce that it was a “multi-million pound eight figure deal”.
Dryworld have signed a 10 year deal with the London club and this marks their first major foray into English football. They recently entered the Brazilian market by inking deals with the likes of Fluminense, Goias and Atletico Mineiro.
QPR’s current deal with Nike, signed in 2014 for a period of five years, has been terminated ahead of schedule and will not continue beyond the current 2015/16 season.
Dryworld will officially unveil kits for QPR at the end of June
Here is what QPR’s commercial director Euan Inglis had to say about the new deal, indicating that Nike’s template designs hadn’t gone down too well with fans at Loftus Road.
The financial aspects of any commercial partnership are obviously important, but the priority for the club with this particular agreement was to have complete autonomy over our kits, so that we could ensure bespoke designs, which meet the core principles that we know are of paramount importance to our supporters