Two seasons after inking a five year deal with Under Armour, Aston Villa have parted ways with the Baltimore based firm and officially announced a rather unique kit contract with Luke 1977 and Fanatics.
Luke 1977 is owned by Luke Roper, a Villa fan, and the new 18/19 shirts will be designed by him. However every other part of the chain, right from manufacturing to selling, will be done by Fanatics, the sports merchandising firm that bought UK retailer Kitbag back in 2016.
At the time of writing, Championship outfit Villa are very much in the hunt for a return to the Premier League in the 2018/19 season. Continue reading