This is the new Chelsea home strip 11/12 that Adidas and the club officially unveiled on April 12, 2011.  The new Chelsea strip is a throwback to the club’s kits from the 1980’s and features the iconic Adidas stripes in blue for the first time.

The strip consists of predominantly blue shirts and shorts. Samsung continue to be the sponsors of the Chelsea home strip, which will be worn by the Blues in their last home game of the 11/12 season against Newcastle.

Here is a photo of Frank Lampard modelling the new Chelsea home strip.

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This is the Chelsea 10/11 Third Kit, made for the reigning Premier League champions by Adidas. The Blues third strip uses the colours of neon green, blue and black in it.

The shirt is primarily neon green, with a blue line down the center. The collar is mostly black. The Chelsea logo and the Adidas stripes are both in black. Samsung are the sponsors of the Chelsea 10/11 third strip. Green also features in the shorts- you can see three vertical lines running down the side.

Chelsea’s kit sponsorship deal with Adidas is rumoured to be around £20m per year.

Here is a picture of Frank Lampard modelling Chelsea’s 10/11 Third Strip. Continue reading →

This is the new black and orange coloured Chelsea away kit for the 10/11 season. The reigning Premier League champions will wear this strip in games on the road during the 2010-11 season.

Adidas have made the new Chelsea away kit. It uses the kitmaker’s revolutionary Climacool technology. The Adidas stripes and the logos of Adidas and sponsors Samsung are in orange.

The Blues will wear the away kit for the first time against HSV on August 4, 2010.

Here is a picture of striker Didier Drogba modelling the new strip. Continue reading →