Author Archives: Football Kit News

New IFK Goteborg Kits 2020- Gothenburg Craft Sportswear Home & Away Shirts

These are the new IFK Goteborg kits 2020, Swedish Allsvenskan side Gothenburg’s new home and alternate jerseys for the upcoming league season. The new Goteborg shirts are the first to be made by Craft Sportswear after the latter inked a six year deal to replace Kappa, who had been the club’s kit partners for four seasons between 2016 and 2019.

Gothenburg finished 7th in the 2019 edition of the Allsvenskan. The striped blue and white top, as you’d expect for the Blavitt, is the club’s 2020 home shirt, with yellow and another navy jersey set to serve as the club’s alternate uniforms (away and third). IFK, as you might be aware, are the only Nordic club to win a major continental competition, having triumphed twice in the UEFA Cup back in the 1980’s.

Swedish construction company Serneke are the primary shirt sponsors, as can be seen in the pictures below. Continue reading →

New Malmo FF Jersey 2020 | Puma MFF Allsvenskan Home Kit

This is the new Malmo FF home kit 2020, MFF’s new home uniform for the upcoming Allsvenskan season. While the start of the league has been postponed due to the coronavirus, Puma have officially unveiled the club’s new primary strip.

Malmo finished 2nd in the Allsvenskan in 2019, just a point behind winners Djurgardens. They also reached the Round of 32 of the Europa League before losing to Wolfsburg.

The new shirt, as you’d expect for MFF, is sky blue in colour and contains gold detailing in form of the Puma logo and the Malmo lettering on the collar. Volkswagen are primary shirt sponsors, with TicTac Interactive appearing on the sleeve and Limitado on the lower back. The jersey also features the Malmo coat of arms, as can be seen in the pics below. Continue reading →

Carpetright Exeter City Shirt Sponsorship Deal- Floor coverings company replaces Flybe as kit sponsor

Exeter City have signed a new shirt sponsorship deal with floor coverings retailer Carpetright that will see the latter become the Grecians’ primary kit sponsors beginning the 2020/21 season. The deal is for a period of three years, meaning it will also cover the 2021/22 and 2022/23 seasons.

Exeter were on the lookout for a new sponsor after their current sponsor- airline Flybe, went into administration following the coronavirus pandemic. Flybe’s association with Exeter dates back to 2003, and their 17 year deal is one of the longest for a Football League club. The two parties had last inked an extension back in 2018 which was to run till the end of the current 2019/20 season. Continue reading →