This is the new home shirt of Dutch giants Ajax Amsterdam for the 10/11 Eredivisie season. The new Ajax strip, made by sports giants Adidas, uses the club’s traditional white and red colours.

The three Adidas stripes are present in red moving down the collar. The front of the shirt features the logo of Adidas, the Ajax club crest and the logo of sponsors Aegon. The shirt is accompanied by white shorts.

On the back of the shirt, the words ‘Heldhaftig, Vastberaden en Barmhartig’ are present below the collar.